PAPER x Durana Elmi
For this PAPER Magazine editorial with Durana Elmi, I wanted to play with the idea of visibility and control. PAPER lives in that space of pop culture and media saturation, so I built the set around repetition—having her image echoed across CRT monitors.
The screens reference older media, but the duplication speaks to how we exist now—everywhere at once, constantly being seen. It puts her in both positions: the subject and the system.
The red look was intentional. I wanted something that felt sharp, powerful, and impossible to ignore. Paired with a clean, minimal set, it keeps all the attention on her presence and the concept.
Her stance is really grounded and direct—she’s not reacting to the environment, she owns it.
