Modern Luxury x Durana Elmi
For this Modern Luxury Riviera shoot with Durana, I wanted everything to feel light, fresh, and easy, reflecting Cymbiotika and the way it approaches wellness. I kept the palette really soft and bright so nothing felt heavy. The whole idea was to create a space that feels clean but still warm, not clinical, not cold. The flowers were super intentional. I used them to bring in that “health is wealth” feeling without being literal, they add life, softness, and a sense of abundance around her. With Durana, I leaned into a more relaxed energy. She’s still grounded and in control, but there’s a softness to her here that shows a different side of power; something more natural and effortless. Even the dogs feel lighter in this setting. It all just works together to create something that feels elevated but still human.
Role: Art Direction, Stylist, On-set coordination, Direction w/ photographer
