Flaunt x Durana Elmi
My role in this photoshoot was concept creation and art direction. I followed the aesthetic of Flaunt’s theme, helping create a glossy and bold look that reflects Flaunt, and also Durana Elmi.
The black-and-white treatment removes distraction and keeps the focus on shape, contrast, and expression. I used high-contrast lighting to define her silhouette and sharpen key features, giving the image a clean, structured feel.
I chose a glossy, high-saturation finish to align with Flaunt’s aesthetic and push the image into a more editorial space. I incorporated a wet look to enhance that glossiness and add texture, giving the image a more heightened, almost surreal feel.
I also directed the use of chromatic aberration in post to introduce subtle distortion and movement. Lighting was kept sculpted to define her features, with a controlled, direct
I kept the lighting sculpted to clearly define her features, and directed a controlled, direct pose to anchor the composition. Her pose is minimal and controlled to show confidence without over-styling. The overall direction was intentional—stripped back, precise, and focused on presence.
A Los Angeles-based publication known for a provocative, avant-garde, and cerebral vibe that operates at the intersection of fashion, art, culture, and entertainment. Founded in 1998, it acts as a "non-traditional" glossy that often prioritizes experimental photography and in-depth, sometimes satirical storytelling over mainstream commercialism.
