Emirates Woman X Durana Elmi
My role in this shoot was choosing the location of the photoshoot, on-site direction with the photographer, as well as production coordination. I intentionally chose the Glamis San Dunes in California to mirror the UAE landscape, reinforcing the narrative of The Resilience Issue. The correlation with the themes of the dual cover, launched in March 2025 as “The Resilience Issue” with the visuals, showcase an Afghan American Durana Elmi.
I worked to ensure the visual environment and on-set direction supported themes of resilience, duality, and femininity throughout the shoot.
A powerhouse of strength, resilience and determination, yet she retains a femininity we have long admired.
Elmi’s journey is a testament to the art of resilience – grace under pressure, strength in adversity, and an unwavering commitment to making a difference.
Role: Art Direction Support, On-Site Direction, Location Scouting, Production Coordination