For Durana Elmi, I’ve led the creative direction and execution for some of her most impactful visual campaigns- developing concepts, building mood boards, styling talent, and directing on-set alongside photographers to bring each story to life. From set design to shot composition and final look, I oversaw every detail to ensure the visuals feel cinematic, intentional, and aligned with her brand.

Editorials & Publications

Role: Creative Direction, Art Direction, Styling, On-Set Direction

Paper Magazine

Emirates Woman Magazine