For Cymbiotika’s nationwide launch in Target, I led the creative direction from concept to execution; developing the mood boards, shaping the visual narrative, and directing on-set alongside the photographer. I oversaw styling, art direction, and set design to ensure every frame felt elevated, intentional, and aligned with the brand’s world.

I “borrowed” a real Target shopping cart and brought it on-set, I chose the red backdrop, and designed and created the custom Cymbiotika logo that was put on the shopping cart. Did so to show the Cymbiotika x Target launch. I chose and designed the outfits, and the directed the poses. I created the set as well by arranging all the product and baskets on-set. We wanted people not only to buy the product, but to prioritize and invest in their health.